Documents must contain a title element to aid in navigation
Screen reader users use page titles to get an overview of the
contents of the page. Navigating through pages can quickly become difficult and confusing for
screen reader users if the pages are not marked with a title. The page
element is the first thing screen reader users hear when first loading a web page.
title is the first thing that screen reader users hear when they arrive at a
page. If there is no
title or if the
title is not descriptive and
unique, screen reader users must read through the page to determine its contents and
Fixing the problem
Add an informative title to the document using the
element with meaningful text.
Ensure that the document's
title contains short, descriptive text
summarizing the page's contents.
Add a title to the document using the
title tag. You can do this as
<html> <title> A brief, clear, informative, and unique title</title> <!-- the rest of the page content --> </html>
A good title is brief, clear, informative, and unique. Ensure that the document's
contains short, descriptive text summarizing the page's contents. To pass this rule,
it’s not sufficient to simply have a
title element; the element must also
contain meaningful text.
Be sure to follow these best practices when writing a title:
- Replace placeholder titles such as “untitled page” with a more appropriate phrase
- Make each title unique - don’t duplicate titles across pages, even if they are similar.
- Put all unique information first. If you want to include the company’s name or brand in the title, this information should go after the unique content. Otherwise, users of screen readers will have to listen to this information over and over as they search for the page that interests them.
Make the page title match the top heading (ideally labelled as h1) on your page.
These don’t need to be identical, but it often makes sense to make them very
similar, since the
h1elements serve essentially the same purpose.
In addition to making the page more accessible, titles have other benefits, since search engines use titles when filtering, ordering, and displaying results. Improving the accessibility of your site can also have the effect of making your page more findable.